The global reachability of digital communication technologies and the ubiquitous presence of related gadgets and applications even in remote places is a widely known fact, yet less is known of these processes and outcomes in societies where the shift from technological margins into digital environments occurs rapidly and coincides with the overall modernization of local societies. In modernization, traditional societies are forced into fundamental changes in all domains of social life, not least in terms of cultural identity and its representation. Digitalisation and digital technologies are presently integral elements in any modernization processes, which we may describe as digital modernity.
According to Miller and Horst (2012: 4),
“the digital, as all material culture, is more than a substrate; it is becoming a constitutive part of what makes us human.”
The statement highlights the importance of the digital in contemporary social life including the construction of cultural identitie...